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by
Susanne
Loftis
 Ruth
Holton
path
to the
Owen
Graduate
School
of Management
has
been
anything
but
ordinary.
It started
off
typically
enough.
She
earned
her
doctorate
in industrial
administration
from
Carnegie-Mellon
University
and
joined
the
faculty
of the
University
of British
Columbia
as assistant
professor
of marketing.
She
taught
at the
University
of Alberta.
Then
she
took
a detour.
Bolton
went
to work
for
GT Laboratories
in 1987
and
moved
up the
corporate
ladder
over
the
next
eight
years,
ultimately
becoming
a principal
member
of the
technical
staff
at the
giant
telecommunications
company.
Toward
what
would
be the
end
of her
tenure
there,
however,
she
took
10 months
off
and
traveled
the
world,
backpacking,
hiking,
bicycling,
camping
and
staying
in youth
hostels
in so
many
countries
that
she’s
lost
count.
“Let’s
see.
I was
in Australia,
New
Zealand,
India,
Israel,
Jordan,
Egypt,
Portugal,
the
Netherlands
and
France,”
she
said,
allowing
that
she
didn’t
just
make
quick
visits
to a
country
and
check
it off
her
list.
“I
was
in India
for
a month,”
Bolton
said.
“I
really
wanted
to experience
these
places,
not
just
be a
tourist.”
Her
idea
of experiencing
a country
included
riding
camels
and
elephants.
She
returned
to academia
in 1995.
Since
then,
she’s
been
on the
business
school
faculties
at the
University
of Maryland,
Harvard
University
and
the
University
of Oklahoma.
She
joined
the
Owen
School
faculty
in January
as a
professor
of management,
teaching
marketing
research.
Since
returning
to teaching,
Holton
still
found
time
to travel,
most
recently
to Africa.
In total,
she
estimates
that
she
has
been
to about
50 countries
so far.
However,
her
travels
these
days
are
more
constrained.
Since
assuming
the
mantle
of editor
of the
prestigious
Journal
of Marketing
in July,
she’s
not
been
anywhere.
“With
the
deadline
pressures
of getting
out
four
issues
a year,
I can’t
really
be away
for
any
length
of time,”
she
said.
Bolton
added
that
this
three-year
appointment
will
afford
her
the
opportunity
to see
more
of the
United
States,
which
she
hasn’t
traveled
as widely
as she
has
the
rest
of the
world.
She’s
particularly
proud
of a
forthcoming
special
section
of the
journal,
dedicated
to the
topical
and
somewhat
controversial
examination
of how
marketing
is tied
to business
success.
The
issue
will
be titled
“Linking
Marketing
to Financial
Performance
and
Firm
Value.”
After
her
term
as editor
is up
in 2005,
she
would
really
like
to see
more
of the
Scandinavian
countries.
Posted
on 9/23,
2002
at 12:30
p.m.
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