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Overview
The players, the market, the products and services. Where are we, and where are we going?
Rick
Oliver
Owen Graduate School of
Management
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E-Commerce and Its Impact This session explores the differences between electronic and traditional business economies and the decisions companies make when they enter the world of online businesses. What restructuring is necessary to accommodate these changes? What is the cost differential between telephone and Internet orders? What are the implications for international trade? How are traditional businesses fairing? Ben
Gavish |
| Marketing,
Q&A with Donna Hoffman
Marketing electronic commerce to consumers and businesses takes new skills and new ideas. What current marketing techniques will practitioners transfer to electronic commerce and what new methods are being invented and implemented? What do we know about what works and what doesn't? What's the state of electronic marketing courses in colleges and universities? Donna
Hoffman |
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E-Commerce Customer Base
Who is using e-commerce and who is using the Internet? The numbers are surprising. Dun & Bradstreet shows that Asian-Americans and Hispanics are using the Internet far more than whites or African-Americans, and that more successful new businesses started by minorities rely on it than do new businesses started by whites. Are most transactions business to business? What about consumer to business? What role does consumer to consumer play?
Security and Privacy
Surveys show that one of the main concerns of businesses and consumers about electronic commerce is security and privacy. What's the latest advance in electronic security and how will it stimulate growth? What are the privacy issues that still need to be resolved?
Nicky Tiesenga
Columbia/HCA
Center for Democracy and Technology
Free Speech Issues
"The central question is, is the Internet going to have the kind of First Amendment protection that we associate with newspapers and magazines or is it going to have the kind of content regulation which historically has been involved with radio and television? So far the supreme courts and the appellate courts, when you ask them, have said that the print standard should apply."
—Adam
Clayton Powell III
Freedom Forum
Ken
Paulson
First Amendment Center
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Financial Transactions How is electronic commerce changing the face of the banking industry? How are businesses and consumers responding? What products and services are offered and what can we expect to see in the future? Joe
Vause Fred
Talbott |
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Cyber-psychology: What's Behind Successful Web Design? Ann
Schlosser |
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The Virtual Corporation "I think the consumer is where the majority of the Internet is coming into use, what you see everyday where people are accessing and buying online, tracking their FedEx package on line. Businesses are just getting into that, they are just beginning to figure out how the Web is there to help." —Ed
Dolanski "The online obviously has the 7 by 24 convenience shopping, but the most important thing that amazon.com and barnesandnoble.com did was to put a search engine on the net. There is nothing, I believe, that Amazon did at first that meant more to change the way books are bought than that engine." —Youngsuk Chi Amit
Basu |
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Competition and the Net This session will look at the dynamics of online commerce. How businesses are competing through price discrimination, customizing goods and services for specific consumers, and other methods. Will also look at the growing phenomena behind online auctions, how they work and who's profiting from them. Luke
Froeb David
Lucking-Reiley |
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E-Trade and the Financial Markets Bill
Christie |
Copyright
and Other Legislation Affecting E-Commerce
Describes the latest proposed
legislation on the federal and state levels, ranging from copyright laws
to consumer protection. For example, what will the impact of MP3 be on
the recording industry? How will it affect piracy of music? Will the new
recording industry agreement be able to track and charge for music files
that are downloaded from the Web?
Dean Kay
ASCAP
Edward
Walters
Covington & Burling
What's Next in E-Commerce
"When Neil Armstrong stood on the moon, the industrial age was over. The Internet–Tim Beringsley discovers the World Wide Web–is an indicator that the information age is over. This doesn't mean that information is not important, but information is going to end up like electricity and gasoline. It's going to be there, we're going to use it everyday, but no one is going to comment on it. I think the new era is biotechnologies."
Covering E-Commerce
Jonathan Gaw
Los Angeles Times
Contact: Jill Bratina (615) 343-6866 jill.bratina@vanderbilt.edu
The E-Commerce Media Fellowship is underwritten by a grant from Visa.
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