Biotrim:

True Weight Loss or Scam?

Becky Honeyman



In today's society, everybody wants a quick fix to all of their cosmetic problems. Whether we want better faces, better bodies, whatever, we want it now and we surely do not want to work for results. Due to this incredible demand for immediate self-improvement, the weight loss market has turned into a multi-billion dollar industry preying on people who are uniformed about weight loss and the body's capabilities. Many products and programs such as Jenny Craig, Weight Watchers, and the like are useful to many people and teach them how to maintain their entire lives in addition to their weight. Unfortunately, there are also products on the market today that offer false claims about individuals' ability to lose weight. One such product, the topic of this investigation, is called Biotrim. In the following paragraphs, we will look into its claims for weight loss and make an educated conclusion about the possibility of success by using this product.

Click here to download a copy of the advertisement (caution it is a large file = 530K)

Before ever reading the advertisement I found for Biotrim, I took a look at the pictures of satisfied Biotrim customers. Here, I saw photographs of people who were overweight and looking unhappy before using the product, and then photographs of those very same people slim and happy after their success with weight loss by using Biotrim. There are little captions of personal letters from these people singing the praises of their incredible results and how they were happier, better adjusted human beings based on their appearance. This underlying claim that losing weight will make you a better person is just one of the many ways these companies target people who are insecure and uninformed. Reading on in the advertisement, this product promises not only to contribute to major weight loss, but also to "improve your life, your health, your job, and your personal relationships." This is quite a large claim. Reading on a surface level, this surely sounds like a great deal: a better life for only $23.95, plus postage.

Let's think about this for a moment. Do you really think that losing weight will improve your life, health, job and relationships? Maybe your health will improve due to weight loss because it is true that many chronic diseases including heart diseases and cancer are linked to being overweight, but will you really be able to perform better in the workplace if you lose forty pounds? I doubt it. I personally cannot think of any jobs that are performed better by thin people. Being thin has absolutely nothing to do with your quality of life or relationships. If you cannot get a date or keep a relationship and are overweight, most likely it is not the fact that you are overweight that keeps you out of a quality relationship. If a person would not ask you out or get to know you due to your weight, they probably are not people that would have quality relationships themselves. Let's back up here, though, because we are disputing the results of this product without even knowing how it works.

In the introductory paragraph of this full page, color advertisement I found in the coupon section of my Sunday Tennesseean, the product claims that "clinical studies in the US, Great Britain, and Australia, has yielded irrefutable medical evidence that will change your life forever." This very well may be true, but notice that there is no reference to the research done on this particular product. Investigating this claim, I did some research on my own and found no proof whatsoever anywhere in medical journals, books, or the world wide web that Biotrim was a medically endorsed product. In fact, I found no reference to this product at all, agreeing or disagreeing with its claims, which led me to believe that no such research has been done. Since I could not find any outside sources to explain to me how Biotrim works, I looked again to the advertisement for the product, thinking that this is where I would find all of the information I needed. In fact, what I found was that the way Biotrim works is a "scientific secret." I was let into this secret only partially, with the article explaining to me that something in the product "absorbs the fat calories, rendering them indigestible." Well, here I asked myself what these "components" were and read on to see that they are "bioactive fat converters" that "target ugly pockets of fat and cellulite and neutralize them, allowing a process of natural intestinal absorption and elimination." If this was a natural process, then why would I need the Biotrim product? Anyway, it seems that Biotrim also is made up of "fat emulsifiers," (which translates into fat liquifiers) that will begin working immediately to take off weight while you are sleeping. This claim brings us to another point: what do you actually have to do to lose weight with Biotrim?

According to the Biotrim advertisement, the only thing an individual has to do to lose weight is buy and use the Biotrim product. Weight loss is guaranteed with "no exercise, no starvation, no agonizing hunger," and you can "eat the foods you love." Not only will you shed unwanted pounds with Biotrim, the advertisement also claims that "you can replace sag with shape and tone." By simply using this product, then, you will lose weight as well as gain muscle shape and tone, and there will be no sag in your skin from the rapid weight loss. Since this is such an amazing claim, let's take a look at how your body actually gets rid of weight and tones muscles. Each of us has what is called a Biological Control System that regulates the intake and expenditure of energy within our bodies. Simply put, whatever we put into our bodies must be used in order to maintain a certain weight. Unused fat is stored in our bodies as fat cells, and accumulation of unused fat causes weight gain. Weight loss is achieved when we decrease our fat intake and either keep our activity level the same or increase our activity level in order to burn not only what we have put in our bodies that day, but also to reduce the stores of unwanted fat that we already have accumulated. In order to gain muscle tone with the loss of fat, we must use our muscles and stretch them so that they become stronger and larger with use. If what I have just described is the way to a slimmer, firmer body, then how can a product like Biotrim promise the results that it does and deliver? It cannot. It would be physically impossible for the human body to dispose of fat without any increase in energy expenditure, especially without a decrease in fat intake. This is a complete scam.

The product though, has one more aspect that makes people think that it must be true: the company offers a 100% satisfaction guarantee. The ad states that "if you aren't satisfied with your weight loss with BIOTRIM, just return the empty bottles within 30 days, and we will promptly refund 100% of your product price." You might ask how the company is able to stay in business if the product is a scam and they give people their money back after they fail to lose the weight. The truth is, most people do not even bother to try to get their money back from scam companies because they figure that it really was not that much money that they spent, or maybe they did lose a little bit of weight for whatever reason, and they feel that it did work. After all, it does say at the bottom of the advertisement that the results shown are "atypical." Also, the cost to the company to make the product is substantially less than the $23.95 that it costs the consumer to buy it, so even if half of the customers ask for a refund, the producers of Biotrim still make money.

Well, I hope that this investigation into the weight loss claims of the Biotrim product had been informative. If nothing else, I hope that you will read claims very carefully in the future, and keep in mind that many products that promise quick results with no effort on your part are on the market simply to take advantage of people that should know better but just do not take the time to investigate the claims. Take care in buying these products, because most of them will not deliver. Beware of scam artists, they will prey on your desire for a better you. Don't waste your money.

 

 

 

Psychology Department

The Health Psychology Home Page is produced and maintained by David Schlundt, PhD.
  


Vanderbilt Homepage | Introduction to Vanderbilt | Admissions | Colleges & Schools | Research Centers | News & Media Information | People at Vanderbilt | Libraries | Administrative Departments | Medical 

  Return to the Health Psychology Home Page
  Send E-mail comments or questions to Dr. Schlundt

Search

Search: Vanderbilt University
the Internet

  Help  Advanced

Tip: You can refine your last query by searching only the results by clicking on the tab above the search box

Having Trouble Reading this Page?  Download Microsoft Internet Explorer.